I recently had a client who didn’t have a Google Business Profile because she assumed you needed a storefront or physical office. As a result, she was completely missing out on local visibility—and potential clients—without even knowing it. This is a common misconception, especially for service-based and remote businesses.

Here’s the truth: you do not need to display a physical address to have a Google Business Profile. In fact, Google has an entire setup specifically for what’s called a Service Area Business (SAB). If you work from home, meet clients at their location, or run a remote/online business, you can still create a GBP and show up in local search results.

When setting up a Google Business Profile, Google does ask for an address—but this is only used for verification and does not need to be made public. During the setup process, you’ll be given the option to hide your address and instead set a service area. You can choose specific cities, zip codes, or a general radius to let Google (and customers) know where you do business.

This is perfect for digital marketers, consultants, web designers, photographers, mobile service providers, and more. If you’re running your business without a storefront but still want to attract clients in your region, this is exactly how you get found online—without revealing your home address.

Just remember:

  • Don’t list a fake or virtual address (you risk suspension)
  • Keep your business name, phone number, and website consistent across platforms
  • Choose realistic service areas where you actually work

Your Google Business Profile helps you appear on Google Maps, collect reviews, build credibility, and—most importantly—show up when someone searches for services near them.

Don’t miss out on one of the most powerful (and free) ways to boost your visibility just because of an outdated myth. If you’re not sure your listing is optimized—or if it exists at all—I’d love to help you get it right.

FAQs

1. Do I need a physical address to create a Google Business Profile?
No. You can create a profile as a Service Area Business (SAB) and choose not to display an address.

2. Can I use my home address to verify my Google Business Profile?
Yes, and you can hide it from the public if you don’t meet clients there.

3. What is a Service Area Business on Google?
It’s a business that provides services at customers’ locations or remotely, without a physical storefront.

4. How do I hide my address on Google Business Profile?
Select the option that says you deliver services to customers, then remove your address and define your service area.

5. Can I still rank in local search without showing an address?
Yes! As long as your profile is complete and optimized, you can appear in local results.

6. What happens if I list a fake business address?
Google may suspend or remove your listing. Always use a real, verifiable address for setup.

7. Can online-only businesses have a Google Business Profile?
Only if they engage directly with customers—like through coaching or consultations. Online-only stores aren’t eligible.

8. Why isn’t my service area showing in search results?
Google ranks profiles based on proximity, relevance, optimization, and reviews—not just the service area radius.